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General questions |
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- Tracking
- Segmentation
- Flexibility
- Interactivity
- Lower costs
EFFECTIVENESS
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- Brand Positioning.
- Increase website traffic.
- Increase traffic to your Real Points of Sale.
- Obtain strategic marketing tools.
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With an Adserver.
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To review the effectiveness of weekday campaigns, schedule, creativity, browser type, operating system, domains, countries, and website sections, among others. With the given information, you can make decisions that enhance the campaign during its broadcasting period.
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Terminology |
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It is the complete display of all pages with advertising.
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It is an image, graphic, or text for advertising purposes, usually small, that appears on a webpage and is usually linked to the advertiser's website.
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It is the number of times that a banner is viewed on a page.
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The amount an advertiser pays a host site when his or her banner has been viewed 1,000 times.
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It is the number of times an Internet user clicks on the advertisement (banner or button) .
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Through the percentage ratio of the number of clicks and impressions.
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It is software used to serve, administrate, and audit the behavior of advertising campaigns on websites.
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It is used to actively and effectively display important information that complements an advertising campaign. It is a necessary element because it allows the visitor to quickly access the information and interact in some manner.
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- Static Gif
- Animated Gif
- Flash Animation
- Rich media
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They are the minimal units that compose an image and are visible as small squares.
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- Traditional banners: 12K
- Large Banners (Greater Impact): 15 K
- Sound, video: 100 – 200 K
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It is a method of marketing advertisements determined by a certain number of clicks.
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It is the percentage of clicks that an advertisement received over the number of times it was displayed.
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It is the global address of a page or other Web resource. The click's URL is the website to which the user is directed when he or she clicks on the banner advertisement.
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They are the different people that entered a website or saw an advertisement during a set period of time. The number is generally measured daily or monthly. Unique users are measured by the computer's IP address.
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It consists of banners with enriched content. Rich Media may have sound, video, and if the format allows, may change the size of the banner.
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It is a type of advertisement: a large window that appears under a site and becomes visible when the page is closed. The advantage is that it is nonstandard and will be viewed.
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It is broadcasting segmented advertisements according to geographic location.
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Models of ads in internet |
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It is the random display of banners in all sections of the website for which the advertisement was purchased.
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It permits associating the brand with a certain website section.
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They are publications created by a website for registered users, seeking to be educated on a subject of interest.
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It consists of promotions especially designed for Registered Users who have authorized the service.
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It is a Web window that opens over the window in use, which forces the user to view the advertisement.
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They are animations that appear on the screen; due to their movement, they stand out from the content.
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